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Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases Hardcover – October 17, 2022

by Jason Hennessey (Author)
4.6 4.6 out of 5 stars 51 ratings
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If you’re a lawyer, competition drives you—but not just in the courtroom.

You can’t rely on success alone to stand out in today’s market. You need an advantage you can depend on, a digital marketing expert or agency you can trust. Unfortunately, without industry knowledge, hiring one is not as simple as trusting your gut or a list of credentials.

In Law Firm SEO, Jason Hennessey shares the proven SEO strategies he’s used for two decades to earn more than $500 million in new cases for his clients. The world of digital marketing is complex. It’s easy to hire the wrong team and lose valuable time and money. Jason shows you how he has reverse-engineered the Google algorithm with practical tools and techniques and without technical complexity. You don’t need to be an SEO expert to leverage digital marketing. Whether you’re a law student, solo practitioner, senior partner, or marketing director, this book will show you how to take your firm to the next level, increase revenue, and give you the competitive edge you need to stay ahead.
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Previous page
  1. Print length
    262 pages
  2. Language
    English
  3. Publication date
    October 17, 2022
  4. Dimensions
    5.5 x 0.85 x 8.5 inches
  5. ISBN-10
    1544519370
  6. ISBN-13
    978-1544519371
  7. See all details
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Editorial Reviews

Review

"Jason Hennessey is the platinum standard for digital marketing and search engine optimization. In a world of so many charlatans and snake oil salesmen in the digital marketing space, he is the real deal."
--Rich Newsome, trial lawyer and Founder of Trialschool.org

"Jason is a straight shooter in business and in his personal life. He is one of the most knowledgeable marketers in the industry. I go to him whenever I have questions about SEO and Google."
--Harlan Schillinger, Board Member of the National Trial Lawyers Association

"I've been doing digital marketing for law firms for the past sixteen years. I've used every SEO out there. Jason is the best. He's the only person we recommend to our clients, and the only SEO we use for our projects."
--Braden Pollock, Founder of Legal Brand Marketing

"There is no one in the industry who knows SEO better than Jason. I highly recommend him to all of my clients simply because he is the best."
--Jacob Malherbe, Founder of X Social Media

"Jason is a clever marketer, a savvy businessman, and an all-around good guy. He's built an impressive company with over one hundred employees, and he's not showing any signs of slowing down."
--Stephan Spencer, coauthor of The Art of SEO

About the Author

Jason Hennessey is an author, entrepreneur, and internationally recognized SEO expert focused on dissecting, demystifying, and reverse-engineering the algorithms behind the world's most popular search engines. He's the CEO and Founder of Hennessey Digital, a multimillion-dollar digital marketing agency recognized by Inc. as one of the fastest-growing private companies in the United States. A digital search marketing correspondent for the Washington Post, Fox Business, CNBC, and CBS News, Jason is also a highly sought-after public speaker, prolific angel investor, and an active board member of several nonprofits. He lives in Los Angeles with his wife, Bridget, and their three children.

Product details

  • Publisher ‏ : ‎ Lioncrest Publishing (October 17, 2022)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 262 pages
  • ISBN-10 ‏ : ‎ 1544519370
  • ISBN-13 ‏ : ‎ 978-1544519371
  • Item Weight ‏ : ‎ 1.07 pounds
  • Dimensions ‏ : ‎ 5.5 x 0.85 x 8.5 inches
  • Customer Reviews:
    4.6 4.6 out of 5 stars 51 ratings

About the author

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Jason Hennessey

Jason Hennessey

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Jason Hennessey is an entrepreneur, internationally-recognized SEO expert, author, speaker, podcast host, and business coach. Since 2001, Jason has been reverse-engineering the Google algorithm as a self-taught student and practitioner of SEO and search marketing.

Customer reviews

4.6 out of 5 stars
4.6 out of 5
51 global ratings
beyond the SEO basics, yet attainable for non-technical people
5 Stars
beyond the SEO basics, yet attainable for non-technical people
Law Firm SEO contains practical, actionable advice for how to increase organic traffic to your website using SEO best practices. Jason has spent over two decades studying the Google algorithm and knows what works: in the book, he spells out what you need to be doing (or what you need to make sure your digital marketing agency is doing) to get more traffic, rank higher on Google search, and get more leads.This information isn't just for law firms: anyone can implement these strategies for content, technical SEO, local search, and more to make their website visible to more customers. The book's tone is approachable and is fun to read: recommend for anyone who wants to grow their business!
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Top reviews from the United States

Adem T
5.0 out of 5 stars New Firm Must Read
Reviewed in the United States on April 7, 2024
Verified Purchase
I’ve been trying to revamp my firm’s SEO but my lawyer knows nothing on the subject so he was just throwing money everywhere with no marketing impact.

I made him read several chapters of this book, and they’re short enough to keep the lawyer’s attention span while being full of valuable info and no fluff. We were finally able to make an educated and impactful marketing decision for the firm.
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daniel p.
5.0 out of 5 stars Excellent resource for learning nuances of SEO and website development
Reviewed in the United States on January 29, 2024
Verified Purchase
Jason shoots it straight providing specifics and detailed information to educate the consumer about SEO and all things website related. Definitely recommend this book for anyone wanting to learn more about the pitfalls of online marketing, SEO, website development and maintenance. Good luck! Thank you, Jason, for writing this book!
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Brian Harnish
5.0 out of 5 stars This Book is Awesome. And highly Recommended!!
Reviewed in the United States on August 3, 2021
Verified Purchase
Written by SEO veteran Jason Hennessey, "Law Firm SEO: Exposing the Google Algorithm to Help You Get More Cases" is an absolute must in the competitive world of attorney SEO. If you are not technically inclined, and maybe you're not quite as familiar with what an algorithm is, don't worry. This book gives you enough information to get dangerous. And if you need help, you can always hire him!

Jason talks in plain language and helps you understand things like: what your website needs, how to build an effective marketing team for your law firm, and much more. As an SEO veteran myself, I can vouch for what Jason talks about in this book. Even if you *are* technically inclined, and a seasoned SEO professional, you may come away with a nugget or two that jogs your memory.

I highly recommend this book for any attorney or law firm SEO professional. You owe it to yourself (and your potential future success) to buy this book!
2 people found this helpful
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li_dau
5.0 out of 5 stars beyond the SEO basics, yet attainable for non-technical people
Reviewed in the United States on August 12, 2021
Verified Purchase
Law Firm SEO contains practical, actionable advice for how to increase organic traffic to your website using SEO best practices. Jason has spent over two decades studying the Google algorithm and knows what works: in the book, he spells out what you need to be doing (or what you need to make sure your digital marketing agency is doing) to get more traffic, rank higher on Google search, and get more leads.

This information isn't just for law firms: anyone can implement these strategies for content, technical SEO, local search, and more to make their website visible to more customers. The book's tone is approachable and is fun to read: recommend for anyone who wants to grow their business!
Customer image
li_dau
5.0 out of 5 stars beyond the SEO basics, yet attainable for non-technical people
Reviewed in the United States on August 12, 2021
Law Firm SEO contains practical, actionable advice for how to increase organic traffic to your website using SEO best practices. Jason has spent over two decades studying the Google algorithm and knows what works: in the book, he spells out what you need to be doing (or what you need to make sure your digital marketing agency is doing) to get more traffic, rank higher on Google search, and get more leads.

This information isn't just for law firms: anyone can implement these strategies for content, technical SEO, local search, and more to make their website visible to more customers. The book's tone is approachable and is fun to read: recommend for anyone who wants to grow their business!
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Anthony Fournier
5.0 out of 5 stars Easy to understand SEO!
Reviewed in the United States on August 14, 2021
Verified Purchase
I am in the digital marketing industry and I was looking for more insights into SEO to make sure I am current. This book is a great read and is easy to follow. Jason Hennessey makes really great points and shows you in an easy to understand way how to help build your site to reach the first page of google. Even if you don’t have time to do it yourself this book will help you to understand what you need to do with an agency and to make sure your getting what you paid for!

It is a must read and I highly recommend!
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Priscilla Gonzalez
5.0 out of 5 stars Every law firm should own this book
Reviewed in the United States on October 6, 2021
Verified Purchase
Law Firm SEO is a fantastic short read; the value of the information Jason gives is priceless. He provides law firms with a clear path on how to expand their business via the internet. I know of many lawyers who come out of law school only to find themselves without knowing how to market their firm. The bottom line is if you want to save thousands of dollars and get your law firm to rank number one via google, invest in this book.
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Amazon Customer
5.0 out of 5 stars Great book on SEO for any marketer
Reviewed in the United States on September 28, 2021
Verified Purchase
This is one of the most easy to understand books on digital marketing any business leader or marketer can pick up and read. Everything felt actionable with confidence after reading it. Really appreciate the author passing on his wealth of experience & knowledge to help others be successful. The writing style and tone of the book surprised me most. Opted for the hardback version as I read and retain better holding books in my hand.
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Chad
5.0 out of 5 stars The Definitive Guide To All Things Law Firm SEO
Reviewed in the United States on February 23, 2022
Verified Purchase
Jason is the go to resource for all things law firm SEO. This book is clear and concise and extremely easy to read. No need to be intimidated by "nerd talk". Chapter 4 alone is worth 100X whatever you pay for this book.
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Chad
5.0 out of 5 stars The Definitive Guide To All Things Law Firm SEO
Reviewed in the United States on February 23, 2022
Jason is the go to resource for all things law firm SEO. This book is clear and concise and extremely easy to read. No need to be intimidated by "nerd talk". Chapter 4 alone is worth 100X whatever you pay for this book.
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Top reviews from other countries

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Luan Menezes
5.0 out of 5 stars Todos de seo devem ler
Reviewed in Brazil on December 29, 2021
Verified Purchase
Melhor livro de SEO no brasil
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